5 Best Email Marketing Tools For Small Businesses

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5 Best Email Marketing Tools: Are you thinking to make email marketing a priority for your business in 2021? Are you a bit confused about which email marketing tool to choose?

Let me tell you, choosing a good email marketing tool for your business is very important.

The reason?

Choosing the wrong email marketing tool can be a lot more painful for your business when you realize you haven’t chosen the right one. So, don’t mess up at this step.

In this article, we will talk about the 5 best email marketing tools that you can prefer if you have a small business.

But, first of all

Why choose an Email Marketing Tool?

The email marketing tool will basically help you in sending mass emails to a lot of people.

If you do this with your regular or personal account, like a Gmail or a Yahoo account, and send hundreds and thousands of emails, to these people, your account might get marked as spam.

That’s why you will need an actual email marketing tool that will help you to do this.

There are many other reasons why you would an email marketing tool.

One, the Automation. From getting an email of people through an opt-in form to automatically sending them emails or a sequence of emails.

Two, the Segmentation. You can segment your list and put them into different buckets so you will know how to market them better, and

Three, automatically sending lead magnet to a new subscriber.

That’s what an email marketing tool does.

Things to Consider while choosing a tool

You must have an eye on these 3 things while choosing a email marketing tool in order to get the best for your business

• Cost
• Features You Get
• Support System

Now, let’s see what are the 5 best email marketing tools for small businesses.

5 Best Email Marketing Tools

Note: None of the links are affiliate links

1. ConvertKit

Best Email Marketing Tools
Best Email Marketing Tools

ConvertKit is considered one of the best email marketing tools out there if you are just starting out as a beginner.

The targeted audience of ConvertKit is mainly creators like bloggers, YouTubers, influencers, etc. Their service is very easy to use. That’s the best part of ConvertKit.

They’re known for having an excellent support system, and they also come with a landing page builder and an email automation workflow builder.

ConvertKit might be a little bit easier to use but it doesn’t come with as many advanced features like in-depth reporting and it also doesn’t have as many design templates.

ConvertKit has a free plan for up to 500 contacts with very basic email marketing. Then their paid plan starts from $29/month up to 1000 subscribers.

The more people you have on your list, the more expensive the plan becomes.

So, if you’re looking for an easy to use service and all you wanna do is send out simple text emails, ConvertKit might be the right choice for you.

2. GetResponse

Best Email Marketing Tools
Best Email Marketing Tools

Among the best email marketing tools, the second in our list is GetResponse. You can actually use GetResponse as an all in one marketing platform.

This is because there are features like a landing page builder, a funnel builder, and a webinar solution.

They have an awesome automation tool, they have a great support system and they have more tools than most other email marketing providers, while at the same time being one of the cheapest options.

GetResponse has an email automation workflow feature that you can use to visually build your email sequences.

You can also optimize your workflow with tags, scoring, and segmentation so that you can target a different groups of people differently depending on how they interact with your emails.

They also have a drag and drop editor, which makes it very easy to create landing pages as emails.

Another good reason to choose GetResponse is, they do not have any restrictions when it comes to affiliate marketing.

So, if you are an affiliate marketer and want to promote your affiliate products to your email subscribers, GetResponse can be a very good choice for you.

GetResponse has a 30-day free trial period. The basic plan of GetResponse starts at $15 per month and it includes basic email marketing, newsletters, autoresponders, and landing pages.

Like other basic email marketing tools, the price you pay solely depends on the no. of contacts you have.

3. SendinBlue

Best Email Marketing Tools
Best Email Marketing Tools

SendinBlue is a relatively new company in email marketing. They have affordable pricing with a very attractive free plan.

What’s kind of special about them is that they actually charge for the number of emails you send out as opposed to the number of contacts you have like most other email marketing providers do.

Sendinblue has all the standard features like email automation, landing pages, and sign up forms.

You can even send out text messages to your subscribers, once you have captured their phone numbers. That’s the most interesting thing about SendinBlue.

With their free plan, you can send out up to 300 emails per day, which is okay if you don’t have many contacts.

When you want to get rid of their daily sending limit, you can upgrade to their light plan for $25 per month, which is said to add a new limit of 40,000 emails per month.

For example, if all you want to do is send out a weekly newsletter to 10,000 email subscribers, then you can actually do that with $25 per month plan in Sendinblue.

But if you wanted to do that with GetResponse or ConvertKit, you would have to pay more like $100 per month to have 10,000 contacts.

SendinBlue can be a good option if you’re on a lower budget, but you still wanna get some advanced features like automation, segmentation, or personalized emails.

If you want their landing page builder, you will have to upgrade at least to their premium plan, which is $66 per month.

So, if you absolutely need a landing page builder within your email marketing software, then SendinBlue is not recommended.

4. MailerLite

Best Email Marketing Tools
Best Email Marketing Tools

If you are a beginner and have little money to spend or literally no money to spend at all, and all you want is a simple email marketing tool, then MailerLite can be the best option for you.

MailerLite has a completely free plan allowing you to use almost all the features as long as you stay below 1000 contacts and below 12,000 emails per month.

And once your list grows over 1000 subscribers, they’re probably still the cheapest option around.

With MailerLite, what you get is basic email marketing, landing pages and web forms along with some templates for those tools.

What you don’t get with MailerLite is advanced email automation and they also do lack some features like advanced reporting, spam checking or advanced segmentation.

Also, if you’re on their free plan, you don’t get access to their 24/7 live chat support.

But again, MailerLite is a very good option for beginners who just want to send out simple autoresponders and build simple landing pages and don’t have a big budget or no budget at all.

5. ActiveCampaign

Best Email Marketing Tools
Best Email Marketing Tools

When it comes to email automation workflows based on user behavior, ActiveCampaign is probably considered as one of the best email marketing tools out there right now.

Just like GetResponse, they also have a visual email automation workflow builder with tons of segmentation possibilities based on behavior actions, social data or location.

Just like SendinBlue, ActiveCampaign also has the feature of sending text messages to the subscribers.

ActiveCampaign gets a lot of good reviews when it comes to the deliverability of your email servers.

Having a good deliverability means that your emails will actually be seen by your subscribers because they will actually be delivered in the inbox.

That’s probably the most important aspect of email marketing because when nobody finds your emails, it doesn’t really matter how good your emails actually are.

Now, ActiveCampaign currently offers a 14 day free trial to test out their service before choosing a paid plan.

Their service is generally a bit more expensive than the other email marketing providers, but compared to GetResponse, you already get the email automation workflow feature at their cheapest plan with the core features.

ActiveCampaign is generally recommended to people who have some experience in email marketing and want to build some complex automations with a lot of segmentation options.


So, these were 5 best email marketing tools which are recommended for small businesses.

There are dozens of email marketing tools out there. You need to figure out which one will be the best for your business.

Choose such an email marketing tool which can fulfill all the needs of your business and demands of your audience.

If you are just starting out as a beginner and all you want is simple automated emails without complex automation, MailerLite is the best option for you.

If you are a content creator, like blogger, or YouTuber, or influencer, Convertkit can be the best option for you.

And if you are an affiliate marketer too, you can go with GetResponse. It doesn’t have any restrictions for affiliate marketing.

Pro Tip : Build Your Email List As Fast As You Can

If you are just starting out email marketing for your business, this is the most important tip for you.

Build your email list faster!! Your email list will turn out to be the greatest asset for your business.

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