How to Write a Catchy Title That Generates More Clicks: Writing great and catchy titles that will generate you more clicks is an art form that you need to learn as a blogger it’s not something you just can do automatically. In this article, I’m going to share with you exactly how you craft the perfect blog titles. The first tip I have for you is,
Front-loading the message in your title
The first and the most important way to make your title catchy and clickable compared to your other competitor’s title is to include your article message, moto, or the main keyword which you are targeting at the beginning of your title.
Let take an example of a catchy title from this website itself that generates me more clicks. One of my article titles is 5 Best Affiliate Marketing Niches For Beginners In 2021 You can clearly see instead of writing Best affiliate marketing niches and then putting the numbers at the end of the title I clearly loaded by whole article message and what a user will get in this article instead of playing with the user’s mind.
I just wrote 5 Best affiliate marketing niches for Beginners. You just see what I did, I just shifted my main keyword or the main focus of my article at the front part of my title, and guess what it was also the main keyword I was targeting in that article.
Doing this is important because people might be looking for the exact match of the titles and if you place it in front of your title then it has high chances of been clicked compared to the titles in which the main keyword or message of your article is placed somewhere in between or at last of your title.
Analyze Your Google Analytics Data
The next tip to make catchy titles that will generate more clicks is to analyze the data inside your google analytics. when you go into Google Analytics and you find your list of landing pages you can see the click-through rate for each landing page that means that you can see how many times people click on your result in Google.
By analyzing the data in this metric and paying attention to the Articles that you see at the top here that gets more clicks or the highest click-through rate are the ones in which you did the perfect title crafting and made it a catchy title. You can look and analyze how you wrote the titles of these articles which you can see at the top-ranking articles of yours in your google analytics data.
Just look at these articles catchy titles and do the same which the other which are not doing well in your analytics data or even didn’t make up to your analytics data. You can even look for the topics or articles which is working for your site and getting more clicks and even try to publish more and more articles on those topics.
Add Numbers in your Titles
Yes, you heard me right. You should always try to add a number to your title because number works wonder and makes it a catchy title.
If you have an article on 5 ways to achieve top ranking in google and you see your competitor article which is already ranking where he or she is using 10 ways to achieve top ranking in google, and if by anyhow you achieve the top spot in google for this article still trust me the number of clicks you will get will be lower than those who are using a number higher than the number you are using in your title. In short, you won’t be getting more clicks.
This might sound stupid but trust me people have the psychology of clicking higher numbers than a lower number. So whenever you have an article described in a list format try to outnumber your competition by adding at least 50% more than the number the competitors are using.
Like if they have something lime 10 best ways to do something try to show at least 15 in yours. This also works well when you are using some statistics in your article. For example, if you have percentage figures like 40% or 50% try to add it to your article title.
Note: Try to use odd numbers in your article titles to make it a catchy title because people subconsciously click more on odd numbers than on even numbers. Odd number creates a sense of trust with people because people think the writer is true in this article as he or she didn’t write anything just to achieve the round figure number. You can analyze yourself on your search history whether you clicked most articles that were having an odd number in their title or not.
Take notes whenever you come across a really clever title
The best way to get better at writing catchy titles and getting more clicks is to copy what the best out there are doing. whenever you see a really good title on another blog post maybe when you’re googling yourself or if you take some time to just do some searches for some really competitive stuff and see what the best-ranking articles there.
You should really take inspiration from them in the form of seeing the article title and the way the article was structured because of which it made it there. Take notes every time you see a really clever title so you have something to get started with the next time when you need to craft a title.
It’s really great to have this list that will inspire you when you feel stuck because sometimes when you’re just finished with a great long article you know your brain is not working at 100% then you need some good inspiration and also to craft that perfect title before you hit the publish button.
You should look at how the giants in this field frame and put each word in their articles. Most of their titles are so much appealing that we subconsciously click the link whether we were looking for the exact article or not.
Always check the competition
whenever you write an article and check for the competition about the title or keyword which you will be writing or targeting the first thing you should look for are the top 5 articles which are ranking for that title or keyword or for something related to your title.
The next thing is you should make sure that you can craft something a little bit different maybe something a little more clever. For example, I always do this before I start writing anything, and if I don’t feel like I can come up with a better title that will get more clicks than the number one or two then many times I stay away from the topic altogether because if I can’t get that good click rate I will not be able to hit it to number one spot in Google.
So always start with the title before you start writing anything otherwise, you might write a long and a really really good article that took a long time to structure and afterward you find out that you cannot really beat the competition because you can’t come up with a clever title. This will become the reason you’ll never make it to the top position.
Now let’s talk about a few things that you shouldn’t do when you’re crafting catchy titles that will generate you more clicks.
Do not stuff in a lot of keywords into your titles
It’s not necessary in order to secure those rankings anymore we see countless examples of articles that ranked number one in Google for keywords that’s not even on the page.
You don’t need to be focused on keywords rather think about topics I keep repeating that over and over don’t think so much about keywords anymore it’s an old SEO tactic that we need to go away from just make sure to craft a really good title that matches the intent of the content inside that article.
People will click it more and you will have a better click-through rate and when Google sees that people are clicking more on your title than the next title you will get more traffic of course but it will also slowly move up in the rankings.
Don’t get too clever and too fancy with your titles
You must make sure that the content inside your article matches 100% with that title you are writing for it.
This is very important because if your title doesn’t match with the content then people will bounce back after they click the title and they get to your page and they see that this is not exactly what they were looking for and your title told them that they will get this but your content says something else and thus because of this they’ll be bouncing and you’ll be hurting your rankings.
So make sure to craft the subheadings and all the content inside your articles in such a way that it really matches well with the title of the content. You should also not branch out into a lot of different areas inside your content that might not go well with the title.
You must not keep the main topic which you are writing in your title at the bottom of your content because if people are searching for this and you wrote further down the article and they see the title that’s about something else they might not click your content and you’ll not get those visitors.
Don’t write long titles
You should always try to keep your title under 60 characters. A study showed that if you keep it under sixty characters 90 percent of your titles will show in Google and will not get cut off toward the end.
We have seen many times how Google updates the number of characters you can wrap inside a blog title many times it’s so frustrating that when you have to go over thousands of articles that you wrote in the past in order to make them all under 60 characters.
I mean even if you have a hundred articles updating it accordingly will become really frustrating. So just try to keep your title short and simple because when people are skimming down the search result pages in Google you will stand out if you have a short precise and clear message in your title.
But if you’re trying to push it and you have these complicated really long titles where you’re trying to cram in as many characters as you can you might just lose to the next guy because he has a precise clear message in his or her article.